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Entertainment icon Snoop Dogg worked alongside 19 Crimes to create a sparkling wine that encapsulates his distinctive West Coast style. “We wanted something cool with that O.G. party vibe and I’m hyped to add Snoop Cali Gold to my 19 Crimes collection. This sparkling wine has a fun, fresh feel to it that people will enjoy. Let’s get it poppin with Snoop Cali Gold,” say Snoop Dogg.
Snoop Cali Gold marks the artist’s third collaboration with the brand and the franchise’s first sparkling wine that coincides with the world’s first rapping wine label. The suggested retail price is $17.99. The sparkling wine debuts following the massive success of Snoop Cali Red, the # 1 selling single wine in IRI’s New Product Pacesetter history and Cali Rose, the #1 product Innovation of 2021.
Global vice president 19 Crimes franchise, John Wardley, shares, “We couldn’t be more ecstatic for Snoop Cali Gold. This is an especially celebratory launch, arriving on the heels of an incredibly successful year for 19 Crimes. It has been a pleasure to work with Snoop on this new wine and welcome the first Sparkling to his existing Cali lineup.”
Beyond the Bottle – All About 19 Crimes
“19 Crimes” refers to a series of crimes that were punishable by transportation to Australia during the 18th and 19th centuries, during the time when Britain was sending convicts to its penal colonies in Australia. These crimes were primarily property-related offenses, such as theft, forgery, and impersonation, that were considered serious enough to warrant harsh punishment.
The term 19 Crimes has been adopted as the name of a popular Australian wine brand. Each bottle of 19 Crimes wine features the image of a real-life convict who committed one of these 19 crimes, along with a unique historical story about their life and punishment. The brand uses this concept to tell the stories of the individuals who lived during that time, celebrating their resilience and the spirit of rebellion against societal norms.
Follow 19 Crimes on Instagram for the latest updates on 19 Crimes Snoop Cali Gold at @19Crimes as well as www.19Crimes.com.
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