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With the goal to change the game of whiskey, Jamie Foxx releases BSB Whiskey partnering once again with WES Brands.
Known for its innovation and brand acceleration, WES Brands is collaborating with award-winning actor, musician, and entrepreneur Jamie Foxx for the exclusive release of BSB Whiskey, an ultra-smooth flavored whiskey.
The Brown Sugar Blend that was designed and developed for two years now has a new look and flavor. Affectionately dubbed “BSB,” the blend is ready to debut and shake up the whiskey category.
“Life is precious, so I’ve always tried living it to the fullest. As an avid whiskey drinker, owning a brand that is sippable and unlike any other has been a life goal of mine; with BSB, I’m finally making that happen,” says Foxx, BSB owner and creative director.
“BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun.”
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BSB Whiskey Blended in Boldness and Innovation
BSB Whiskey’s 70-proof liquid is a masterpiece that perfectly blends the aromatic spice of cinnamon with the rich, comforting sweetness of brown sugar.
BSB Whiskey’s dynamic new packaging is as innovative as the whiskey itself. The sleek, matte black bottle proudly wears a “BSB” chenille letter patch on its chest that glows in the dark, designed to captivate and intrigue.
This unique, revamped touch ensures that BSB Whiskey stands out on the shelves and lights up any social gathering, making it the most coveted centerpiece of the night.
BSB Whiskey blends and bottles in Columbia, Tennessee, is sold in 750ml and is available nationwide online and in limited quantities in the U.S. at select retailers for $24.99.
Lauren Kiyak, SVP of marketing at WES Brands, says, “We knew we had an incredible opportunity on our hands. With Jamie’s creative lead, BSB now sits at the intersection of fashion and sports, a modern tribute to nostalgic tech and delicious flavors.”
