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Dave’s Gourmet is partnering with entrepreneur and popular social media/TikTok influencer Chef Pii to bring her vision to the market. Chef Pii is the creator of The Pink Sauce™, a unique condiment that sold out in days in her initial attempts to bring this creation to the public.
However, her lack of commercial food production knowledge led to significant obstacles, and she had to pause the production leaving throngs of customers waiting for their product with no immediate solution to satisfy the overwhelming demand for this product.
Dave’s Gourmet discovered this controversy soon after it started going viral on various social media platforms and decided to help. After multiple meetings with Dave’s Gourmet team, Chef Pii was excited to enter into an exclusive partnership whereby Dave’s Gourmet assumed responsibility for producing The Pink Sauce™ on a commercial scale.
This includes managing the required food manufacturing guidelines as well as selling the product to the foodservice, retail and e-commerce channels in the US and internationally. Chef Pii will continue driving the social media aspects of the business and will participate in all the major steps of commercial production of The Pink Sauce™.
The Pink Sauce™ Sensation
Since June of this year, The Pink Sauce™ and Chef Pii have been featured in many prominent media sources, including Forbes, Fortune, Newsweek, Entrepreneur, USA Today, Fast Company, Rolling Stone, NY Post, The Guardian, Washington Post, People Magazine, NBC News and many others.
Chef Pii’s social media accounts have amassed over 154 million video views on TikTok, nearly 2 million video views on Instagram, and over a half a billion people have used the #pinksauce on TikTok. The website has a simple “Stay Notified” opt-in function and in the first week had thousands of submissions.
“People are intrigued by its bright pink color and unique taste. It can be paired with pretty much any savory food, creating a playful visual appeal and enhancing the flavor of the dish. This product resonates with the Millennials and Gen Xers who both adore Chef Pii’s vibrant personality and are curious about the delicious and playful condiment that she created,” says Jade Steger, marketing director for Dave’s Gourmet.
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Given Dave’s Gourmet’s long history in the pasta and hot sauce markets, the company’s involvement with Chef Pii has given The Pink Sauce™ immediate credibility as a viable and safe food product and in the first week of working on this project Dave’s Gourmet has been contacted by national restaurant chains who want this unique sauce in their stores as soon as possible and is in talks with a few major retail chains about selling The Pink Sauce™ through the retail channel.
“Production is planned for this fall,” says Dave’s Gourmet’s president David Neuma. “We are working 24/7 to make it happen.”
He concludes, “Look for the jaw-dropping Pink Sauce™ on various e-commerce platforms, in restaurants, and on major food retailers’ shelves soon. We are excited and striving to make The Pink Sauce™ a household name!”
