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This collab is BIG! America’s #1 Chocolate Chip Cookie brand is combining fashion, flavor, and culture for an exclusive collaboration with GRAMMY-nominated hip hop powerhouse Big Sean to celebrate its BIGGEST innovation now in stores – Chips Ahoy! Big Chewy Cookie in three delicious flavors.
Over three times the size of the Chips Ahoy! Regular Chewy Cookie, this new treat not only levels up snack culture nationwide but will now make its mark in fashion with an exclusive capsule collection with Big Sean which made its debut in Las Vegas this month at ComplexCon.
“My new merch collaboration with Chips Ahoy! is about bringing big flavor and bold style together. Debuting the collection for a brand I’ve loved for years at an event where culture and creativity collide, is particularly special,” says Big Sean.
Big Chewy Cookie Looks
Featuring bold cookie-inspired styles and Big Sean’s famous Don Life mantra, the collection features pieces co-designed by Big Sean and created to stand out from the crowd. A Don Life T-shirt features the Big Chewy Cookie towering over the Earth as a nod to Chips Ahoy! Big Chewy Cookie’s immense size and Big Sean’s previous fan favorite collections, while a premium heavyweight chocolate brown sweatshirt with a large cookie design symbolizes Chips Ahoy! cookie’s beloved chocolatey chips and delicious taste.
“When thinking about bringing together BIG names for our Big Chewy Cookie launch, we knew Complex and Big Sean would be the best partners to help us make a splash in fashion and culture, while underscoring our passion for mouth-watering innovation,” says Jen Levin, Senior Brand Manager at Chips Ahoy!
“At over three times the size of the Chips Ahoy! Regular Chewy Cookie, this shareable, on-the-go choice brings happiness with each big, delicious bite. Chips Ahoy! Big Chewy Cookie is made with Gen Z Chips Ahoy! fans in mind – so, collaborating with Big Sean at ComplexCon is the perfect way to share the product and exclusive merch collection with them.”
Fans enjoying their Big Chewy Cookie on-the-go can toss it in their new oversized tote bag, constructed with a perfectly sized slit to hold the Big Chewy Cookie, or their new classic, nostalgic lunchbox tin.
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The capsule collection dropped November 16 at ComplexCon in Las Vegas, where tastemakers unveil the latest trends and set the cultural agenda. The event is a groundbreaking festival and exhibition, bringing together music, style, sneakers, pop culture, art, food and innovation.
Fans who couldn’t make it to ComplexCon, can enter for a chance to get their hands on the exclusive drop online through November 27.
Chips Ahoy! Big Chewy Cookie is currently available in convenience stores nationwide and will be found more broadly in grocery and mass merchandise stores in 2025.
