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Award-winning whisky brand, Crown Royal, launches long-term creative relationship with Solange Knowles for its limited-edition prestige flavored whisky launch and support for artist’s debut hand blown glassware collection under her Saint Heron creative platform.
The debut of Crown Royal’s newest limited-time offering, Crown Royal Golden Apple, is aged for 23 years and provides a new flavored luxury offering that will challenge the conventional luxury category and revolutionize the way consumers think about prestige whisky.
“Crown Royal represents the same values of quality, craftsmanship and innovation that we create at Saint Heron. I admire their legacy of creating and influencing cultural iconography, as it is something that is always at the forefront of my creative process,” the renowned creative, Solange Knowles shares. “Together, we are creating something truly unique and unexpected, that embodies the creative spirit of Saint Heron to push the boundaries of what’s possible.”
Knowles’ will host a series of events that showcase their unique synergy and champions amazing flavors and creative visions, like those behind Golden Apple. Events will kickoff in New York with as Crown Royal and Solange debut of Saint Heron’s first collection of hand-blown glassware at the opening reception of the creative group’s screening of “A House is not a Home.”
The Crown Royal Golden Apple Experience
The video captures the conversation of the spirit of objects and the lives they take on. Crown Royal Golden Apple will be served throughout the night from the glassware as guests will have the opportunity to taste and explore the liquid and learn about the inspiration and creative process behind the glassware collection.
Later, invite-only creative tastemakers and whisky connoisseurs will be able to enjoy a full sensory experience to savor the rich, complex notes of the innovative new liquid in Knowles’ hometown of Houston in a luxurious setting that fully captures the essence of Golden Apple.
As guests experience the new liquid, they’ll be transported to a world of luxury and indulgence in a transcendent convergence of music, art, food, and culture. This extraordinary collaboration unveils a breathtaking fusion of larger-than-life audiovisual installations that will explore the profound connection between culture, gold, and music.
Hadley Schafer, director of Crown Royal Whisky, says, “Launching a partnership with an artist like Solange Knowles brings the expertise of a leading whisky brand and the fresh perspective and vision of a creative trailblazer who routinely pushes artistic boundaries together in such an authentic manner. We are excited to continue creating tasteful, groundbreaking experiences following this launch.”
Crown Royal’s partnership with Solange will continue into early 2024 and will highlight new innovations, brand heritage and celebrate the rich history and tradition that has made it one of the most respected and beloved whiskies in the industry.
Founded in 2013, Saint Heron remains dedicated to empowering future practitioners of art by reverencing the spiritual act of creating and spotlighting artists’ unwavering devotion to the intergenerational language of expression.
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Enjoyed neat or on ice, it’s the perfect way for our 21+ drinkers to mark those moments of celebration and accomplishment, Crown Royal Golden Apple Aged 23 Years hit shelves on June 1 and is paired with a bespoke golden bottle in an iconic suede-finished Crown Royal bag and collector’s box.
The limited-edition blend has an ABV of 40% and will be available at a suggested retail price of $249.99 for a 750mL bottle. Learn more about Crown Royal Golden Apple.
