|
Getting your Trinity Audio player ready...
|
Curtis “50 Cent” Jackson—multi-hyphenate and founder of Sire Spirits—and Silvio Denz, executive chairman of Lalique Group, announce the launch of the 505 Edition Branson Cognac by Sire Spirits × Lalique—an extraordinary collaboration that pairs an exclusively blended Hors d’Age cognac with a custom, hand-crafted crystal carafe from Lalique.
Limited to just 505 hand-etched and individually numbered decanters housed in custom luxury cases, the Branson 505 Edition redefines modern luxury—celebrating strength, creativity, and excellence—while also embracing the philosophy of conscious capitalism.
“This cognac represents a legacy I want to pass on—the nectar will still have a story to tell, and the crystal carafe will endure as a unique piece of art,” says Jackson.
The Sire Spirits × Lalique collaboration marries the timeless heritage of extremely rare Grande Champagne cognac with the craftsmanship and enduring artistry of Lalique crystal. Purchase of the Branson 505 Edition is by invitation only and begins with a $5,000 donation to The G-Unity Foundation, a 501(c)(3) public charitable organization.
Cognac Crafted in Vision and Artistry
In 2018, Curtis “50 Cent” Jackson founded Sire Spirits with a bold vision: to create an iconic portfolio of exceptional beverages—including Branson Cognac and Le Chemin du Roi Champagne—that would embody legacy and excellence.
By the end of 2019, he turned to Lalique, the legendary French crystal house, to design a vessel worthy of the artistry of the liquid within. From the first creative meeting in 2020, Jackson, Denz, and Marc Larminaux, Lalique’s Artistic and Creative Director, forged a shared vision of decanting cognac within a piece of art. Inspired by René Lalique’s early 20th-century perfume bottles, the result is a robust, contemporary silhouette crowned by a majestic lion—symbolizing strength and mastery.
“This is more than a cognac—it’s a manifesto, a bridge between French heritage, the American dream, and my strong belief in conscious capitalism. It represents everything that embodies an aspirational lifestyle. Through Lalique’s artistry and my Foundation’s mission, we’ve created something timeless that will inspire for generations,” says Jackson.
Over the past several years, Jackson made multiple visits to Lalique’s workshop in Alsace, working alongside artisans to explore archives, techniques, and materials. The collaboration culminated in a crystal decanter that is both sculpture and vessel—crafted with blown and pinched glass, cut, engraved, polished, and signed by hand.
Each 505 Edition decanter is presented in a bespoke display case meticulously hand-crafted from premium wood and composite marble, accented with brass-plated hardware for timeless sophistication.
The case features illuminated compartments that showcase the decanter and snifters with a warm LED glow activated by a signature Branson LionHead key. Complete with a custom-etched Branson × Lalique plaque, discreet storage, a glass serving pipette, and a premium leather carry bag, the presentation is as exceptional and enduring as the cognac it holds.
The 505 Edition is composed of 200 eaux-de-vie sourced exclusively from the Grande Champagne terroir—Cognac’s premier cru. Some date back over 100 years, aged in Limousin oak barrels within the dry cellars of the Louis Charlin House’s Paradis.
Nose: Damp undergrowth, patinated leather, orange zest, dried fig, black licorice, Sichuan pepper.
Palate: White truffle, candied fruits, ancient spices, with a velvety texture. Finish: Remarkably long, lasting more than 30 caudalies.
Welcome to the 505 Club
The 505 Society: Where Luxury Meets Purpose Each purchase begins with a $5,000 donation to the G-Unity Foundation, Jackson’s nonprofit dedicated to empowering underserved communities. Once received, donors are granted the opportunity to reserve their specific bottle number (based on availability) and a 30-day option to complete the purchase for an additional $20,000 (total cost: $25,000). White-glove international delivery service is available for an additional fee.
With each donation and purchase, the owner becomes a Founding Member of the 505 Society, an exclusive virtual membership club offering:
- A custom hand-crafted Lalique coin and digital NFT
- Welcome messages from Curtis “50 Cent” Jackson and Silvio Denz
- Invitations to VIP events, concerts, and sporting experiences in Jackson’s private suites
- Exclusive Lalique travel invitations and private experiences unavailable to the public
- Priority access to future limited offerings from Sire Spirits and Lalique
- Complimentary membership for two years, renewable thereafter with a $5,000 annual donation
Denz share, “I am honored by this collaboration with Curtis ’50 Cent’ Jackson, a true visionary. Though we come from different worlds, we share the same values: audacity, excellence, and creativity. Together, we have surpassed the boundaries of imagination.”
Owners of the Branson 505 will also become Founding Members of the 505 Society, a virtual private club that promotes networking and philanthropy through private experiences and international events.
