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Through its Bold Spirits, Rise platform, DELEÓN is supporting creatives by providing mentorship, studio time and performance opportunities for emerging DJs.
DELEÓN Tequila launched its bold initiative, the DELEÓN Tequila Opening Acts Pledge, designed to uplift rising DJs by providing mentorship, exposure and resources to help them succeed. Building on its Bold Spirits, Rise platform launched in 2024 to champion those who embrace their creative drive and inspire others, DELEÓN is teaming up with cultural leaders, including BET Media Group, to create opportunities for emerging talent.
As part of this initiative, one exceptional DJ will earn the chance to showcase their skills at the BET Awards 2025 red carpet, marking a career-defining moment in front of industry icons and influential tastemakers.
“As a DJ, you’re not just playing tracks, you’re creating an experience and bringing people together,” says Andre Power, founder of Link Up. “Link Up is about giving rising DJs that shot and putting them in spaces where they can showcase their talent, connect with new crowds and grow their careers. I’m excited to partner with DELEÓN to go to new cities and create real opportunities for the next generation of bold creatives to rise.”
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Bold Spirits, Bold Pledge
To celebrate, DELEÓN is giving DJs the ultimate opportunity to take their sound from the studio to the spotlight during ‘Culture’s Biggest Night.’ Now through April 14, DJs ages 25 and up can enter online for a chance to perform live on the BET Awards red carpet on June 9. The winner will also take part in an exclusive content shoot on May 12, providing a platform to share their journey and connect with industry leaders and creatives.**
As part of this commitment, DELEÓN is teaming up with Link Up, the community-driven music collective founded by Andre Power, to bring the movement to cities nationwide. After launching in Houston, upcoming stops in Atlanta, Philadelphia and Los Angeles will feature local DJs taking over setlists, performing for new audiences and receiving mentorship from Andre himself to refine their artistry and take their careers to the next level.
“DELEÓN Tequila is about boldness, whether in craftsmanship, creativity or culture,” says Ari Anderman, DELEÓN Tequila brand director. “With the DELEÓN Tequila Opening Acts Pledge, we’re not just supporting rising DJs, we’re offering them the tools, access and platforms to take their sound further. Music is a powerful force that brings people together and we’re proud to invest in the next generation of talent.”
In collaboration with music and creator platform UnitedMasters, DELEÓN is offering 1,000 subscriptions to UnitedMasters’ SELECT tier, granting exclusive access to music distribution, brand-building tools and direct industry connections. Additionally, DELEÓN is providing 500 hours of premium studio time in Los Angeles and New York City, along with mentorship from industry leaders to help DJs perfect their sound and expand their reach.
DELEÓN Tequila is built on boldness, whether in craft, creativity or culture. Bold Spirits, Rise extends that spirit beyond the bottle, creating opportunities for emerging DJs to push boundaries and make their mark. Just as DELEÓN elevates every pour, this platform is about elevating rising talent, giving them the space, resources and confidence to own their sound and inspire the next wave of creativity.
Fans 21+ can celebrate bold creativity and self-expression at home with a simple serve of DELEÓN Reposado on the rocks, garnished with green grapes or in an elevated cocktail like the DELEÓN 75.
DELEÓN 75
Ingredients:
- 1 oz DELEÓN Reposado
- .5 oz Agave Syrup
- .5 oz Fresh Lemon Juice
- 1.5 oz Sparkling Wine
Garnish: mint and lemon slice
Glass: coup glass
Preparation: Add all ingredients into a coup glass. Gently stir and garnish.
**NO PURCHASE NECESSARY. Must be legal U.S. resident, 25 years or older and not subject to a 3rd party agreement which prevents Contest entry. Enter at online by 4/14/2025 at 11:59:59 p.m. ET. Winner selected by judging of all entries (including DJ performances) by judging panel including DELEÓN and BET. Winner subject to background check. Winner must be able to travel to Los Angeles on 5/12/2025 AND 6/9/2025. See Official Rules at website for full details, including entry requirements, judging criteria, prize restrictions. Sponsor: Diageo Americas, Inc., New York, NY.
