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Food News

Freddy’s Announces NIL Partnership with 12 Collegiate Athletes

By V. Sheree Williams
/
March 9, 2024
       
KJ Adams Jr., University of Kansas Forward
Pictured: KJ Adams Jr., University of Kansas Forward | Photo credit: Freddy's
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Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers® announced a partnership awarding Name, Image and Likeness deals to twelve collegiate athletes in Kansas, Texas, Tennessee and North Carolina. Freddy’s will partner with the athletes to share their menu favorites on social media channels and the brand’s website.

“Growing up with Freddy’s right around the corner, when the opportunity came to work with them, I was thrilled as I had a lot of nights eating frozen custard and steakburgers after practice,” says Mark Mitchell, Duke University Forward.

Freddy’s is showcasing male and female collegiate athletes excelling in basketball and baseball. While some of the athletes are new to the growing brand, others frequented the restaurant after practices and games.

“My dad and I used to go to Freddy’s all the time after tournaments. I love the chili cheese dog and even ordered one today! I’m just so excited to be working with Freddy’s this season,” says KJ Adams Jr., University of Kansas Forward.

RELATED: SNICKERS® Ice Cream Partners with 2023 NFL Draft Pick Bryce Young

The Freddy’s Collegiate Athlete Partnership is comprised of the following students:

  • S’Mya Nichols, University of Kansas, Guard
  • KJ Adams Jr., University of Kansas, Forward
  • Jalen Washington, University of North Carolina, Forward
  • Paulina Paris, University of North Carolina, Guard
  • Casey Cook, University of North Carolina, Outfielder
  • Mark Mitchell, Duke University, Forward
  • Zakai Zeigler, University of Tennessee, Guard
  • Dalton Knecht, University of Tennessee, Guard
  • Tess Darby, University of Tennessee, Guard
  • Cannon Peebles, University of Tennessee, Catcher
  • Jamal Shead, University of Houston, Guard
  • Emanuel Sharp, University of Houston, Guard

For more information of each student athlete, please visit Freddy’s website.

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