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Knorr® announces year two of its Taste Combos campaign – and this time, they’re bringing big, craveable flavor by remixing trending fast food flavors into a nutritious, delicious meal made with Knorr.
The brand is collaborating with multi-platinum music legend, actor and philanthropist, Ludacris to remaster Black Sheep’s hit song, “The Choice is Yours,” in a fresh, hype music video: “Fast Food Remix feat. Ludacris and Knorr.”
“As someone who’s still mastering how to prepare delicious, nutritious and convenient meals at home, I’ve learned it’s helpful to have a few staple ingredients always on hand. I love to keep Knorr Chicken Bouillon stocked at home, so I can add it to my family’s meals when it’s my turn to cook,” says Ludacris.
The song incorporates new lyrics that talk about Knorr and Ludacris’s dish of the summer and newest Taste Combo: Lemon Pepper Chicken, which is so craveable, you just might choose this over a fast food option.
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Knorr Chicken Bouillon Get a Remix with Flavor and Beats
Knorr Taste Combos are a nutritious home cooked meal that brings together protein, tasty veggies and Knorr Bouillon into a flavorful dish that is just as delicious as fast food.
As a flavor powerhouse brand, it is our job to make home cooking recipes delicious, nutritious and accessible for people so that they can experience and enjoy cooking just as much as they love fast food meals,” said Gina Kiroff chief marketing officer, Knorr North America.
The music video “Fast Food Remix feat. Ludacris and Knorr” encourages people to discover how quick, delicious and healthier meals, such as Taste Combos, can easily come together at home with the help of the flavor powerhouse of Knorr.
In the “Fast Food Remix feat. Ludacris and Knorr” music video, Ludacris encourages his friends to skip fast food delivery for a nutritious and delicious dish made with Knorr, the not-so-secret ingredient that adds craveable flavor to countless recipes.
The video follows Ludacris in the kitchen as he whips up ingredients for his new, exclusive Lemon Pepper Chicken Cutlets recipe – a homage to the lemon pepper flavors that remind him of his Atlanta hometown.
With the help of a flavor powerhouse like Knorr Chicken Bouillon, plus fresh lemon zest and cracked black pepper, this tasty and nutritious remix of the classic fried chicken combo meal can be prepared at home in under 30 minutes.
“Partnering with Ludacris to create not only a delicious and nutritious recipe, but also launch an exclusive music track to inspire people to think about remixing fast food classics into craveable, flavorful home-cooked meals, was the perfect way to show people how easy and impactful this behavior change can be,” says Kiroff.
Ludacris adds, “Knorr and I cooked up delicious new beats and a remixed recipe for lemon pepper chicken cutlets to inspire people to get creative in the kitchen – we can’t wait for everyone to try out my delicious recipe this summer.”
While touring, Ludacris used to reach for what was easy and convenient but not necessarily nutritious. Since then, he’s embarked on a personal journey to discover healthier – yet still accessible and delicious – recipes that his whole family could cook and enjoy at home. Now, with the help of Knorr, he’s ready to share these flavorful mealtime creations with the world.
