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Who knew how popular heart-shaped pasta could be, but the fans have spoken and Barilla’s heart-shaped pasta, Barilla Love is back by demand and will be available on shelves at select grocery locations and on menus at Nordstrom Restaurant Group locations nationwide.
“The response to Barilla Love last year was so overwhelmingly positive, we had to go bigger and bolder for its second year,” says Jennifer Ping, vice president of marketing at Barilla US. “We’re thrilled to bring Barilla Love to select retail shelves nationwide and celebrate the commonality that love, pasta, and beautiful jewelry come in all shapes and sizes.”
Spreading More Barilla Love
Who doesn’t want to eat pasta with those you love? This year, Barilla is introducing The Pasta Promise, which offers pasta lovers an opportunity to enter for a chance to win the Ring-a-toni: a set of two Barilla Love-inspired diamond and ruby encrusted rings created by jewelry designer extraordinaire Alison Lou for you and yours.
Designed by jewelry designer Alison Lou and made up of two one-of-a-kind rings that interlock, the Barilla Ring-a-toni is a lifetime expression of love. The first ring is hand-painted in Barilla blue enamel, forming the shape of a heart when stacked together – the ultimate resemblance of the pasta shape.
The other is a handset with a pave 14-carat gold 0.25-carat ruby band with a stunning lab-grown 3.51-carat white diamond bezel heart that sits in a center heart-shaped setting. The pair seamlessly interlock to create a beautiful Barilla-inspired set that sparkles in any light.
“Like jewelry, pasta is an art form that takes love and time to create,” says Alison Chemla, founder and creative director of New York-based jewelry brand Alison Lou. “As a lifelong pasta lover, I was inspired by the shape of the Barilla Love pasta – its smooth interior and ridged exterior.
“This shows up in small details within the rings – the heart-shaped diamond stone, the gold ridges that surround the center diamond, the Barilla blue enamel, the smooth stacking ring up against the paved rubies – and is what makes it one-of-a-kind. It is my hope that these rings, and the winners’ love of pasta, gets passed down for generations to come.”
The heart-shaped pasta was first launched in 2023, winning the hearts of pasta lovers with its recognizable taste, texture, and cooking to al-dente perfection that they know and love from Barilla’s classic pasta. Barilla Love is available while supplies last for a limited time.
For Added Delicious Amore
Pasta lovers can also experience a full-scale menu takeover at Nordstrom Restaurant Group locations nationwide during the month of February. Diners can choose from the following Barilla Love recipes inspired by Nordstrom that are featured on BarillaLove.com to try at home as well:
- Barilla Love with Bolognese & Meatballs: Feel the love with this classic Bolognese that has a creamy twist and is served over Barilla Love Pasta.
- Barilla Love with Spicy Shrimp Pomodoro: Barilla Love Pasta featuring shrimp over blistered tomato sauce spiced up with Calabrian peppers.
- Barilla Love with Chicken Lemon: This zesty, buttery, lemony dish featuring Barilla Love Pasta will find its way to your heart.
- Barilla Love Mac & Cheese (for kids): This simple yet delicious mac & cheese is one of our favorites and made even more special with Barilla Love Pasta.
RELATED RECIPE: Shrimp & Sausage Pasta with Vodka Cream Sauce
Throughout February, Barilla will also take over Jeannie’s, a unique culinary concept within the Nordstrom NYC flagship store, where guests can have an exclusive and immersive in-store-only experience, located at 225 W 57th St, New York, NY 10019.
Follow Barilla on Facebook (@BarillaUS) and Instagram (@BarillaUS) for recipe inspiration and more details.
