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McBride Sisters Wine Company co-founders Robin McBride & Andréa McBride John continue to break barriers for underrepresented individuals, creating more access in the wine world with the mission to advance women’s professional development and increase diversity in the wine and spirits industry and hospitality.
McBride Sisters SHE CAN Fund, the philanthropic arm of their renowned wine company dedicated to advancement of women in the wine industry and beyond, is proud to announce its ambitious initiatives for 2024.
Rooted in the core values of professional development, mentorship, and academic pipeline enhancement, these initiatives represent a significant step forward in fostering a more equitable and representative wine community.
Since 2019, the SHE CAN Fund has empowered underrepresented individuals and communities to pursue and succeed in wine-related careers.
“The wine industry has historically been gatekept, reserved for a small subset of the population, and one not accurately reflecting the diverse reality of this country,” says Robin McBride, Chair of McBride Sisters SHE CAN Fund.
This year’s applications will launch on April 15 and remain open until May 30, accessible through the SHE CAN Fund website. Awards will be granted in June.
Empowering Women Through the SHE CAN Fund
The 2024 McBride Sisters SHE CAN Fund initiatives include:
- 10 x Court of Master Sommelier Scholarships: Empowering ten aspiring professional women by providing them with the opportunity to pursue certification through the prestigious Court of Master Sommeliers program.
- 2 x Mentorship Placements with Robin McBride or Relevant industry leader: Two mentorship opportunities with co-founder Robin McBride and other industry leaders to guide and support emerging talents as they navigate their careers in the wine industry.
- 2 x Business of Wine Immersion Trip for HBCU Students: Two Business of Wine Immersion Trip giveaway featuring a transformative immersion experience in the wine industry – including insights into the hospitality industry, grape growing, and winemaking – to two deserving students from a Historically Black College or University (HBCU).
“The SHE CAN Fund initiatives underscore our unwavering commitment to creating pathways for diverse talent to thrive in the wine industry. By investing in professional development, mentorship, and academic opportunities, we are not only breaking down barriers but also enriching the industry with diverse perspectives and voices.”
The SHE CAN Fund has delivered over $3 million dollars in technical services, distributed $431,000 in cash grants, and awarded 82 women since 2019.
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The McBride Sisters’ SHE CAN Fund remains committed to its mission of evolving the industry from within and looks forward to the transformative impact of its 2024 initiatives.
For information on becoming a funding partner, please reach out to boodie@connectup.media. For individual donations please visit the McBride Sisters website.
