Introducing the limited-edition Cheez-It® Snap’d® Back Bag–where crunchy chips get the reality TV treatment, inspired by Phaedra Parks’ iconic snap backs and packed with crispy comebacks.
Drawing inspiration from her most unforgettable one-liners from the reality show,” Housewives of Atlanta,” Phaedra Parks is all about the comeback with a snap back. “In my world, a snap back is more than a comeback—it’s a lifestyle,” says Parks.
“Teaming up with Cheez-It Snap’d to create this over-the-top bag? It’s giving drama, it’s giving delicious, it’s giving diva. Whether you’re snacking or stepping out, remember: a cheeky accessory and a crispy chip go hand-in-hand like a queen and her crown!”
This first-of-its-kind Snap’d Back Bag is made with 100% real shade and styled with reality TV flair is available as a limited snack edition just in time for Parks’ highly anticipated return to reality TV, making its debut online at Cheezit.com this Sunday, May 25 at 9 p.m. ET.
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You Can Definitely Call it a Snap Back
A playful twist on the classic Cheez-It Snap’d bag, this statement-making roll-top bag features a secure snap closure—perfect for keeping your drama (and snacks) in check. Decked out in signature Cheez-It red and gold and stamped with one of Parks’ iconic quotes, this accessory is designed to pair perfectly with your favorite bag of baked, not fried, Cheez-It Snap’d chips.
This eye-catching piece proves that being extra isn’t just accepted—it’s celebrated. Because darling, even your snack deserves a little sparkle.
“Cheez-It Snap’d brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama,” shares Cara Tragseiler, senior brand director for Cheez-It. “Phaedra’s signature style and unapologetic wit bring the Snap’d Back Bag to life—it’s the ultimate accessory for fans who love to snack and stand out.”
This first-of-its-kind Snap’d Back Bag is made with 100% real shade and styled with reality TV flair. Both fans of Parks and Cheez-It Snap’d will want to head online on May 25 to ensure your snacking game is as sharp and snap-worthy as your personality—because nothing bites back quite like a Cheez-It Snap’d.
We know you Want It. Need It. Cheez-It. all the time, so be sure to follow @CheezIt on Instagram and keep your eyes peeled for more.
