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Pronghorn introduces the #AllBlackBar platform to amplify Black-owned spirits brands to consumers and the culture. The initiative, launched during Black History Month, emanates Pronghorn’s commitment to diversifying the spirits industry with cultural disruptors through its physical showcase of Black-owned tequila, vodka, bourbon and more.
The #AllBlackBar concept is curated to encourage commercial support for Black-owned brands, not just for the month of February, but year-round and is in collaboration with TIME magazine.
The TIME Impact dinner hosted last month will be the first of many events rolling out all year long featuring the Pronghorn #AllBlackBar concept. TIME revealed its first-ever The Closers list, which highlights 18 leaders working to close the racial wealth gap.
This year’s honored leaders include Issa Rae, Angelica Ross, Aurora James, Senator Cory Booker and more. Pronghorn provided an #AllBlackBar, a complete bar takeover with Black-owned spirits brands from its portfolio.
“TIME has remained at the heart of celebrating the cultural leaders of our time and amplifying their lasting legacy,” shares Dan Sanborn. “We at Pronghorn believe in the same ethos. It’s a pleasure to showcase our shared vision with this collaboration.”
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Crafting #AllBlackBar Experience at Homes
Last month’s announcement underscores the steps forward Pronghorn continues to take to achieve its overall goal of generating $2.4 billion in economic value for the Black community through 57 investments in Black-owned spirits brands, and the placement of 1,800 Black employees in the industry by 2032.
As a result of Pronghorn’s work so far, there has been a steady increase in the percentage of Black executives in the spirits space, with over 68 new Black employees in the industry. Pronghorn’s revolutionary approach Pronghorn continues to build its template to effectively diversify any industry for any underrepresented group, starting with the Black community.
Consumers can also bring the #AllBlackBar experience home by participating in Pronghorn’s exclusive giveaway running through March.
Accessible via Pronghorn’s social media, participants can enter for a chance to win a bespoke bar cart of their own equipped with a premier suite of bar tools and a gift card to Pronghorn’s e-commerce site, exclusively featuring Pronghorn’s portfolio of Black-owned spirit brands, to stock up on their favorites.
To purchase spirits from Pronghorn’s growing portfolio visit shop.liquidapp.co/pronghorn.
For more information on the #AllBlackBar consumer giveaway, follow Pronghorn on social media @pronghorn.co.
