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Grammy-nominated artist and entrepreneur Quavo and leading global spirits company Sazerac announce the release of a new-to-world white cognac offering, White X Cognac. White X Cognac is one of the first and only white cognacs available stateside in select cities.
“What I love about White X is that it’s an entirely different drink experience than any other type of cognac,” says Quavo. Fresh, modern, and light, White X will also be one of the first and only white cognacs available in the United States.
The White X Experience
Traditionally, white cognac has not been publicly available in the United States, significantly limiting access to the spirit for loyal fans. White X seeks to transform the category by ushering in a new era of luxury with a smoother, sweeter, and more mixable white cognac offering made available to all cognac lovers.
Quavo adds, “I’m a big believer in challenging the status quo, and I think that’s the role of white cognac. White X is for those who aren’t afraid to shake things up, put in the work and celebrate their accomplishments. This is the drink they’ve been waiting for. Neat or in a cocktail, White X is smooth and sippable – a reward for the hustle.”
The first 100 bottles of White X will be available via online wine and spirits retailer BlockBar beginning Wednesday, February 7 at 10 AM EST. Presented in a matching limited-edition box, this exclusive offering will be sold for $60.
Clear and golden straw in color, the white cognac offers the delicacy of a youthful cognac but boasts rich flavors that linger. It is fresh and light on the nose with a slight sweetness and intense notes of white and yellow peaches, elegant vanilla, and an undertone of dried rose petals.
The palate opens with gentle white stone fruit, creamy and soft vanilla, and a subtle hint of tannin devoid of bitterness. White X’s finish is meltingly smooth, elegant, and extremely long for a younger cognac.
Making the New Cognac Experience Accessible
Beyond the exclusive BlockBar sale, in early February, White X takeovers will kick off across Atlanta at the city’s hottest clubs, bars, and restaurants, in addition to the product being widely available at local off-premise retail stores.
Similar drops will happen in Miami, FL (February), Los Angeles, CA (March), New York City, NY (April), and Dallas, TX (May) before White X becomes widely available in all markets across the country beginning in June 2024.
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“White X challenges the traditional cognac category with its fresh and light taste – it’s a total departure from many pre-conceived perceptions about cognac overall,” says Global Cognac brand director at Sazerac, Jess Scheerhorn. “Quavo’s electrifying style and willingness to break down barriers makes him the perfect fit to help us debut this brand.”
For more information, follow the brand on Instagram at @WhiteXCognac and visit the website.
