Food & Drink

Timbaland Creates Another Hit with LeSUTRA

August 31, 2012

Pictured: Timbaland | Photo credit: LeSutra

First music and now Grammy award-winning producer Timothy Mosley, aka Timbaland, is set to capture the spirits industry by storm with the release of his latest project LeSUTRA, a premium brand of sparkling liqueurs, this Labor Day weekend in Miami. Combining great music with a quality product, Timbaland teamed up with industry, distribution and luxury marketing veterans Tom Bruno (founder of Grey Goose Vodka), Ryan Rosenberg, Adam Berkowitz and Jonathan Webb to create a product like no other.

“With its innovative ingredients and design, I’m confident that we’ll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I’m guaranteeing another hit with LeSUTRA, says Timbaland.

Creating For the Mood

With a name inspired by Kama Sutra, with Sutra meaning “the line or thread that holds things together,” LeSutra is not your typical liqueur. A base of chardonnay wine is infused with premium vodka, giving pure delight to enthusiasts with each flavor that currently includes strawberry, peach, grape and blueberry. “We just felt there was a gap in the market for something luxurious, flavorful, that can be consumed straight but is also very mixable,” says Berkowitz.

After three years in the making, the five partners are planning an extensive launch of the brand into other markets following Florida that will include New York, D.C., Delaware, Maryland, Illinois, Michigan and soon Texas, Nevada and California. Prior to setting the big date, the goal was to create a liqueur that is great on its own over rocks or versatile enough to be mixed in a cocktail. The group originally had more than 10 flavors to consider but quickly narrowed them down after conducting focus groups where these four victoriously came out the winners.

For Timbaland and other music moguls who have started ventures in this industry, this project is a perfect match. With music creating the mood for whatever is to come next, complement it with a smooth and unforgettable liqueur that satisfies even the most discerning palates. Put these two together and you definitely have another hit on your hands.

This weekend’s launch at the Fontainebleau Miami Beach will be a star-studded affair with special appearances and performances by NAS and other celebrities. After the celebration, the team will be hard at work expanding across the U.S. and extending its flavor profiles in the future as well as its brand offerings.

For more information about when LeSutra is coming to your state, visit www.drinklesutra.com. Until then, you can purchase bottles online for $19.99 (375 ml) and $29.99 (750 ml). Follow LeSutra on Twitter for updates.