First-of-its-kind e-commerce platform makes it easy to discover and support Black-owned liquor, wine, and non-alcoholic brands—shipping to 44 states.
With a focus on cultural storytelling to help consumers discover, support, and celebrate underrepresented entrepreneurs in the beverage industry, Charles Everett announces the official launch of UrFriendCharles.com, a groundbreaking e-commerce platform dedicated exclusively to Black-owned spirits.
With over 150 products at launch and plans to add 100 more by year’s end, the site offers a curated experience for consumers who want to diversify their shelves while supporting underrepresented founders.
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Why Matters URFriend Charles Matters
Everett, a content creator and advocate, says UrFriendCharles solves a common frustration: “People want to buy Black — they just don’t know where to start.”
He adds, “Walk into a liquor store and you’re looking at hundreds, sometimes thousands of bottles. Even seasoned drinkers might only recognize a handful of names. That makes it hard for smaller brands — especially Black-owned ones — to stand out says Everett.
Black founders own less than 2% of spirits brands, despite shaping global drink culture. UrFriendCharles bridges the gap with:
- Nationwide Access – Ships to 44 states
- AI-Powered Matchmaking – Chat with Lil Charles, the platform’s AI chatbot, to find Black-owned alternatives to your go-to favorites
- Discover by Identity – Filter by HBCU grad, Divine 9, women-owned, LGBTQ+, veteran, Caribbean/African founders, and more
- Beyond Online Shopping – Use the Black-owned brewery locator and liquor store finder to support local businesses
- Zero-Proof Love – Dedicated section for non-alcoholic options
Everett is best known online for creating viral content spotlighting Black-owned spirits brands. With millions of views and a loyal following, UrFriendCharles is the next evolution of his work — helping consumers “vote with their dollar” while offering small brands a real opportunity to grow their reach.
“Many of these brands don’t have celebrity deals or big budgets, but they’re making incredible products. UrFriendCharles gives them a spotlight — and gives shoppers an easy way to vote with their dollars.”
Explore the platform and join the movement at UrFriendCharles.com.
