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Canada’s premier ready-to-eat meal delivery service, WeCook, is proud to announce hockey icon and beloved personality P.K. Subban as its first-ever brand ambassador. Known for his energy, passion, and commitment to excellence, Subban embodies WeCook’s mission to empower Canadians to lead healthier, more balanced lives with delicious, ready-to-enjoy meals.
“Partnering with WeCook was an easy decision,” says P.K. Subban. “As someone constantly on the go, I know the importance of good nutrition, quality ingredients, and convenience. But most importantly, I believe that simple, great-tasting food has the power to fuel your day and keep you at your best. WeCook makes it effortless to enjoy satisfying, flavourful meals without sacrificing time or quality, and I’m excited to share that with Canadians.”
The partnership marks a significant milestone for Quebec-based WeCook, founded in 2013, as it continues to amplify its footprint across Canada, focusing on expansion in the Ontario market. The company simplifies mealtime by directly delivering fresh, nutritious meals to customers’ doors. Their weekly menus of 15 meticulously crafted recipes embody the care WeCook puts into providing flavorful, ready-to-eat meals to an ever-growing number of Canadians.
By teaming up with one of the country’s most iconic athletes with strong ties to both provinces, WeCook aims to connect with Canadians seeking convenience without sacrificing quality or culinary inspiration.
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WeCook Blends Flavor and Balance in Each Meal
The partnership kicks off with a new signature WeCook meal, P.K.’s Power Bowl, featuring grilled chicken marinated in local maple syrup and red hot buffalo sauce, served with a bright and fresh sweet potato casserole, steamed broccoli, brown rice and beans.
Developed in collaboration with WeCook’s executive chef, Gabriel Drapeau, this flavorful and balanced meal will be available for four consecutive weeks starting March 16, 2025 and return periodically throughout the year, offering a perfect blend of nutrient-dense macro-ingredients for busy individuals who want to energize their day.
“P.K. is a foodie, so to have him join the WeCook family just makes sense,” says Michel Gagné, WeCook CEO. “His drive, authenticity, and dedication to community align perfectly with our values at WeCook. We’re thrilled to have him on board to help us inspire people across the country to embrace a tasty and more convenient way of living.”
As part of his role, Subban will also participate in various marketing campaigns, including digital content, social media activations, and exclusive events aimed at inspiring Canadians to make WeCook an essential part of their routines.
Learn more about WeCook’s menu and service by visiting its website.
