|
Getting your Trinity Audio player ready...
|
Viarae Prosecco – the award-nominated sparkling wine created in partnership with writer, producer, actress and entrepreneur, Issa Rae, and GALLO – proudly debuts its new sparkling rosé, which blends expressive red and citrus fruit character with the aromatic and refreshingly crisp profile of prosecco.
Viarae Prosecco Rosé is the perfect choice for any occasion, offering a refreshing aperitif that claims its place at the table, from brunch to dinner or dessert.
“Viarae Prosecco has redefined the sparkling wine experience with its unique blend of tradition and innovation,” says Carmen Maria Navarro, senior director of marketing at GALLO.
She continues, “The introduction of Viarae Prosecco Rosé is a testament to the brand’s and Issa Rae’s commitment to innovation, excellence and diversity, offering a refreshing and sophisticated option that is sure to delight both new and seasoned wine consumers.”
Bringing More Celebratory Energy to the Table
Viarae Prosecco was introduced in October 2023 to incredible fanfare. Initially only available in select markets, Viarae’s popularity soared to new heights and expanded to retailers nationwide in March 2024.
Due to its widespread acclaim and trailblazing approach, Viarae has been nominated for Wine Enthusiast’s 2024 Wine Star Award for Innovator of the Year.
Prosecco has always been a key part of Rae’s professional and creative journey as it remains her signature drink during celebratory moments and downtime. As a lifelong champion of creatives of color, Rae’s hope is that Viarae’s visibility continues to shine a light on the underrepresented winemakers whose contributions have enriched the wine industry.
“The success of Viarae Prosecco has been incredible, and I’m so proud of how it’s resonated with everyone,” states Issa Rae, founder of Viarae Prosecco. “Now, I’m beyond excited to expand the Viarae line with the introduction of Viarae Prosecco Rosé. It’s the perfect next step, bringing even more vibrant, celebratory energy to the table. I can’t wait for everyone to experience this new addition.”
RELATED: Issa Rae and E&J Gallo Winery Announce Viarae Prosecco
Behind Each Celebratory Sip
Made from high-quality glera (88%) and pinot noir grapes (12%), this vivacious Prosecco Rosé is accented by generous notes of ripe raspberry, strawberry and peach. A hint of sweetness on the finish adds a refreshing splash of brightness to this soulful Prosecco Rosé.
Viarae Prosecco Rosé blends expressive red and citrus fruit character with the aromatic and refreshingly crisp profile of Prosecco. Grown in scenic vineyards under the glowing sun of the Northern Italian sky, Viarae offers aromas of citrus, apple, and honeysuckle blossoms, accented by generous notes of ripe raspberry, strawberry and peach on the lively, effervescent palate. A hint of subtle sweetness on the finish adds a refreshing splash of brightness to this Prosecco Rosé.
The unique extra dry style of Viarae Prosecco makes it perfect to be enjoyed with sushi and Asian food thanks to the perfect fit with umami taste; Mexican food is another top-pairing-choice for Viarae Prosecco thanks to the perfect match between the lively acidity of the wine and the spiciness of the Mexican cuisine.
Additionally, Viarae Prosecco Rosé is a great option for your brunch, offering a refreshing aperitif and claiming its place at the table from breakfast to dessert.
Viarae Prosecco Rosé is available nationally through select retailers and on-premise establishments. Visit Viarae online for more information.
