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For WellWithAll CEO and co-founder Demond Martin, the inspiration for developing healthier alternatives to energy drinks came when he discovered an alarming statistic. “The highest contributor to the caloric intake in the American diet is sugary sodas,” shares Martin.
“We wanted to have a better-for-you solution for that energy boost that we know just about everybody needs…Having an alternative to what is a really big negative societal driver in terms of caloric intake was super important to us. It’s an area that we thought we could make a real impact and make a real difference in people’s lives.”
Created for Sustained Energy
His company’s answer for health and wellness drinks that provide a boost of anytime energy is the newly launched WellWithall Energy, a line of energy drinks that’s only 45 calories and contains 80 milligrams of natural caffeine for steady and balanced energy anytime you need it.
“The energy is sourced naturally from green and black tea. So you could have it, like I do, in the morning, and then again mid-afternoon when you need that extra push. You could drink it then and also not worry about whether or not you’re going to sleep at night,” shares the Harvard Business School graduate about the energy drink, which is also formulated with the added boost of real fruit and vegetable juices along with vitamins B and C.
Energy Drinks Loaded With Flavor
WellWithAll Energy is available in Fruit Punch, Tropical Mango, and Peach flavors. “I would say my go-to flavor is Fruit Punch. It gives me that nostalgia of what I drank in my childhood, but it’s a lot healthier,” details the businessman, whose successful 21-year career at a major hedge fund and working in the Clinton White House preceded his journey with WellWithAll.
“The Tropical Mango gives you that tropical [vibe]…and you can smell the mango as soon as you put your nose to the can; it hits your senses in a way that is quite delightful. And I would say the Peach is also a very close favorite of mine because it makes the taste buds dance.”
With its launch in April, WellWithAll Energy drinks are available on the company’s website and Amazon.com. “We were about three years old in concept when we officially launched our brand at Essence Fest last July 2024,” reveals Martin about the company he started with serial entrepreneur and co-founder Carmichael Roberts.
“We set up the foundation; we started the philanthropic work of WellWithAll a year before launching the brand, but this has been a three-year in-the-making process.”
Health and Wellness For All
As a health and wellness brand, WellWithAll started by offering a range of vitamins and supplements—and now energy drinks—to make wellness more accessible for Black, Brown and underserved communities.
“We want to make wellness for everybody,” notes Martin, who shares that his interest in starting WellWithAll began after witnessing a mental health crisis in his family and recognizing the disparities in healthcare access.
“Four years ago, I’m standing in the middle of an emergency room with somebody that I love dearly [who was] going through a mental health crisis…and what I realized is that I had unequal access to healthcare,” he shares about the disparities in levels of healthcare he could access, versus others who did not share the privileged resources he had.
“The 14-year-old version of myself who was living in a trailer in rural North Carolina wouldn’t have been able to have access to the things that I have access to now. And that sent me on a journey, quite frankly, to do something significant and sustainable,” he recounts.
RELATED: Creative Ways to Switch Up Your Favorite Tea
Being a Force for Good
As Martin describes, “inclusive capitalism,” which uses business as a force of good in the community, is at the heart of the WellWithAll company model. He points out that “self-interest is essential, but selfishness is not. And, I think, there’s a view that capitalism is a negative force. But inclusive capitalism can be used for a force of good, and we’re doing exactly that.”
To that extent, the Boston, Massachusetts-based company has committed to reinvesting 20 percent of WellWithAll profits back into community health initiatives. Working with hospitals, experts, and organizations to address healthcare needs, Martin shares that the health and wellness company has already launched programs in Boston and Charlotte, North Carolina, with more in the works. “We’re not going to stop until it is truly well with all,” he says.
With the creation of the health and wellness company’s WellWithAll Energy drinks, Martin says it’s just one more way to take control and make wise lifestyle choices. “It tastes great and it’s something you can integrate into your life,” he observes about the energy drinks.
“Make that one simple step to putting some life into your years and years into your life. While creating this new generational wellness…We want folks to join along with us.”
For more information about WellWithAll Energy drinks, vitamins, and supplements, visit online and follow on social media.
Look for Demond Martin’s inspirational autobiography, “Friends of the Good,” which chronicles the extraordinary people who inspired the author through his successful entrepreneurial and personal journey, to be released in late 2025.
